Do the research

Researching a company enables you to talk compellingly about their business and how you can impact upon it.

Places to look:
• The company website
• LinkedIn
• News websites
• Online forums
• Corporate literature
• The Companies Registration Office
• Professional bodies associated with the job

What you need to know:
• Company culture
• Key products and services
• Demographic
• Unique selling points
• Competitors

You also need to research the role, matching your skills and experience with the job description.

What you need to show:
• Increased profitability
• Problems solved
• Built/re-built relationships
• Identified opportunities
• Generated business